Melanie Malaragno’s savvy product gives beachgoers freedom from the sand, and gives her greater financial freedom!

Indian Fashion Blog

‘‘As a single mom trying to enjoy a relaxing beach trip, I was frustrated that sand was covering all my belongings. I started to imagine ways to keep essentials within reach but off the ground. That’s when the Shore Shelf—a foldable, portable tray that connects to a beach chair and provides a place to rest your belongings sand-free— was born. Although I had zero experience bringing a product to market, I truly believed in the Shore Shelf’s value.

“To make this vision a reality, I went into total research mode, found a business mentor and began networking. While the Shore Shelf was still in prototype form in 2017, I attended the INPEX (Invention and New Product Education X-perience) conference, where I received valuable feedback on the design and found a manufacturer in the United States. In 2018, Shore Shelf officially hit the market for $24.99 (

“Since this launch, I’ve dealt with pandemic delays, escalating material costs, thyroid cancer and three surgeries. Despite these setbacks, I continued to follow my dream, and I make roughly $12,000 per year. Since I still work full-time, I devote about 10 to 15 hours a week to this side gig, which includes doing social media marketing, researching new events, working with vendors and my business mentor and fulfilling and distributing orders.

Health and Wellness Blog India

“It’s so rewarding when people tell me how much they enjoy having sand-free drinks on the beach. Even better? So many people who use wheelchairs and walkers have been embracing the Shore Self to experience a comfort and convenience that most of us take for granted!”